Last Year's Agenda

July 30, 2020

9:00AM - 9:15AM EDT

Welcome and Chairperson’s Opening Remarks

Tom Jones, CEO

Iridium Technology LLC

9:15AM - 10:00AM EDT

Keynote: Moving the Needle on Internal Adoption of Business Intelligence and Data Analytics

Meredith Williams-Range, Chief Knowledge & Client Value Officer 

Shearman & Sterling LLP

10:00AM - 10:15AM EDT

10:15AM - 11:00AM EDT

Hindsight is 20/20 – Review of Predictive Analytics at Intake: Use of Data to Systematically Classify Risks and Highlight Opportunities Driving at Profitability

Learn about the status of a project that was discussed at last year’s conference and how it has evolved. What has worked? What hasn’tWhat has been learned that has affected and changed the project? What stage is the project at now?  

Tom and Mark have returned to discuss the challenges and successes around a project designed to put into place models and predictors of bad debt, including a detailed look at whether the objective of the project was metrevisiting the original hypothesis around bad debt predictors and explaining if that was proven or not. They will discuss if the statistical and learning models derived were successful or unsuccessful, and if so, how the process of putting these predictive models into place has been altered based upon these findings. They will also explore the challenges and opportunities associated with data availability, integrity and the utilizations of those models in the context of financial performance.  In addition, Mark will discuss the outcomes of a similar project that has been completed and the successes and challenges faced.  


Tom Van Der Moere, CFO

Neal, Gerber & Eisenberg


Mark Medice, Principal

Law Vision

11:00AM - 11:15AM EDT

11:15AM - 12:00PM EDT

Case Study: Using AI to Automatically Assign Timecard Task Codes

Attorneys often do not enter correct task codes on their timecards. But, having correct task codes at the timecard level creates significant advantages for business intelligence and practice management.  In this session, we will demonstrate how to use pre-trained word embeddings and a neural network to predict timecard task codes with over 75% accuracy.  Two relatively recent advances in deep learning make this experiment possible.  First, transfer learning allows us to transfer pre-trained weights to a relatively small dataset, significantly improving the accuracy of our models.  Next, sequence networks process text sequences rather than treating text as just a bag of words. This provides a significant improvement in accuracy.  This presentation will be address these concepts in a clear, concise manner without requiring any specific technical knowledge or programming skills.  You will leave this presentation with a deeper understanding of the business intelligence available to be unlocked in your data with artificial intelligence.  


Shawn Hainsworth, Senior Architect/Developer & Programmer

Cooley LLP 


12:00PM - 12:30PM EDT
Lunch Break

12:30PM - 1:15PM EDT

Business Development and BI

In this session, leaders in legal marketing will provide insight into which Business Intelligence strategies and technology they use to generate revenue and create value for their external and internal clients.  The panel will discuss the various tools available, how they put together their BI stack, and how they utilize these tools for everything from strategic planning to business development to client care. They will share how to gain buy-in from management, the process they use to gather the intelligence and apply the data to their daily roles, and how this information can be used to help lawyers and firms differentiate themselves from the pack. 


Mike Mellor, Chief Marketing and Business Development Officer

Pryor Cashman LLP


Michelle Murray, Senior Consultant

PP&C Consulting


Kristen Hughes, Business Development Associate Director

Kirkland & Ellis, LLP

1:15PM - 1:30PM EDT

1:30PM - 2:15PM EDT

Seeing is Believing: Using Data Visualization to Empower Change and Inform Strategic Decisions

A law firm’s most valuable asset is the information it collects (and generates). Firms house troves of information about their clients, their attorneys and staff, and their own operations. But the vast majority of this information goes unused, even as firms are asked by their clients to provide more insight into firms offerings. More importantly, data can be used to describe who the firm is, show how it manages operations, and help drive change throughout the organization. Data visualization is a powerful tool in analyzing firm information, and when used well, it can provide insights far beyond what’s measured in billable hours. For example, clients are increasingly requiring diverse teams and want proof that firms are taking steps across the organization to increase diversity. This has led to the rise in industry initiatives like Mansfield Rule certification which requires firms to track and report on diversity information across more than 30 data points. Firms struggle and waste hundreds of man hours trying to pull together reliable information manually. Little time is spent using the data to drive change in staffing.  Data visualization and data management tools (and processes) can mostly automate this process giving firms the intelligence it needs to proactively drive change across the organization. This discussion will examine how nimble dashboards and data visualizations can be used to help firms assess and achieve strategic goals and empower its staff and attorneys to strive for them.


Hunter Goolsby, Director of Client & Market Intelligence & Acting CMO

Troutman Sanders LLP


Madison Henry, Senior Business & Competitive Intelligence Analyst

Troutman Sanders LLP

2:15PM - 2:30PM EDT

Closing Remarks

Tom Jones, CEO

Iridium Technology LLC

July 31, 2020

9:00 AM - 9:15AM EDT

Opening Remarks

Tom Jones, CEO

Iridium Technology LLC

9:15AM - 10:15AM EDT

“Get Under the Hood”: How Law Firms Access, Analyze and Share Data Panel

There is no shortage of data, in fact there is so much raw data that firms struggle with how to access, transform, analyze, and share it.  Most is raw data siloed and continually needs to be reviewed and updated - from court data used to predict legal outcomes, to personal contacts data used in marketing campaigns, to client and matter data used for invoicing and financial reporting. Combining, transforming, and analyzing data requires resources, whether that involves attorney time, or hiring more staff, or buying new tools.  What are the highest priorities for firms and how do they stay on top of the rapidly evolving world of data analytics?  Hear from three firms about: 

  • How they got buy-in from management to access and invest in data (both internally and externally) 
  • How they gather, maintain and connect clean data sets and whose role that is 
  • What tools they use and how they work with vendors 
  • How they disseminate the data internally and what kind of analytics are most impactful 
  • How they are using data to serve clients solve their legal needs 
  • How do they account for the costs related to these efforts 


Tom Jones, CEO

Iridium Technology LLP



Kate Cain, Director of Innovation and Design

Foundation Software Group


Rebecca Holdredge, Innovations Manager

Husch Blackwell


Chris Pelkey, Data Scientist, Financial Analysis

Perkins Coie LLP

10:15AM - 10:30AM EDT

10:30AM - 11:15AM EDT

AI in the Real World Case Study

This session will cover the ways in which Winston and Strawn is applying AI solutions to drive business development and improve reporting. Solutions currently (and soon to be implemented) by the firm incorporate a variety of analytics and AI tools, include a “bot” that does natural language processing to evaluate litigation opportunities. 


Amy Wisinski, Senior Manager of Marketing Data Analytics and Technology

Winston & Strawn, LLP

11:15AM - 11:30AM EDT

11:30AM - 1:30PM

Rethinking Pricing, Profitability and Compensation: Interactive Workshop and Exercise

Learn about the inter-connectedness between pricing, profitability and compensation and how they are changing. Understand how a business leader can use this Business Information to improve client satisfaction, improve the work product and quality of life and, ultimately, make better decisions.  


Tim Corcoran, CEO

Corcoran Consulting Group


1:30PM - 1:45PM EDT

Closing Remarks

Tom Jones, CEO

Iridium Technology LLC